game day grwm: Black-owned businesses edition

Few things in life are better than game day. Whether at the field, the court, or elsewhere, we’ve gathered some of our favorite Back and Women-owned businesses to help get you ready for the big game!

Skincare: Topicals

Finding the right skincare products and routine starts way before game day itself. Our rec for your skincare needs is Topicals, founded by Olamide Olowe. This past year, Olowe became the youngest Black woman ever to raise $10M in Topicals’ funding round. With products like under-eye masks, moisturizers, body serums, and more, Topicals has something for everyone. Their GRWM Kit is the perfect addition to your pre-makeup routine.

Product: GRWM Kit

Skincare: Black Girl Sunscreen

Tired of generic sunscreen leaving white residue on your skin? Meet Black Girl Sunscreen, a company specializing in sunscreen for melanated individuals that dries clear and won’t leave that chalky residue behind. Founded by Shontay Lundy in 2016, Black Girl Sunscreen is available in Target, Ulta, and more.

Product: Build Your BGS Box Bundle

makeup: Danessa Myricks Beauty

Founded by makeup artist and photographer Danessa Myricks, this makeup brand has seen its fair share of the spotlight lately, as Usher and Tracy Chapman both used the Yummy Skin Blurring Balm Powder for their respective Super Bowl and Grammys performances. Danessa Myricks Beauty offers a variety of makeup products, like palettes, beauty oil, setting spray, and the highly versatile Colorfix Nudes, which come in twelve shades for eyeshadow, lipstick, or blush. 

Product: Colorfix Nudes

Brows: Ami Colé

Founder & CEO Diarrha N'Diaye-Mbaye created Ami Colé to chart a new path — a makeup company for melanated individuals that prioritizes being cruelty-free and vegan and excludes harmful chemicals. Ami Colé boasts many options for your lashes and eyes, like the silky smooth “lid joy” eyeshadow, and the brow duo kit (in four different shades). 

Product: Brow Duo

hair: Bread

Maeva Heim spent her entire childhood in her mom’s salon — the first African hair braiding salon in Perth, Australia. In 2020, Heim felt excluded from the hair industry in her professional life, so she set out to create Bread, whose bread and butter is simple, easy-to-use essentials for diverse hair types. With various staples like hair oils, gels, foams, creams, masks, and more, Bread has something for everyone.

Product: Best of Bread

Hair: Pattern

Founded by the iconic Tracee Ellis Ross, Pattern offers a gamut of hair products for every curly hair type. Made by Black women for Black women, Pattern offers everything your hair could need — deep scalp detoxifiers, leave-in conditioners, styling cream, and their award-winning transition mask. 

Product: Transition Mask 

Tell us your fave

Have a favorite product from a Black-owned business that you think should be on our list? Send us your recommendations here!