LEAGUE ONE VOLLEYBALL NAMES TOGETHXR OFFICIAL MEDIA PARTNER AND DEBUTS FIRST-OF-ITS-KIND SPORT PRODUCT COLLABORATION
Partnership builds momentum for LOVB’s highly anticipated Season 2, putting professional women’s volleyball center stage and giving fans a bold new way to show their volley pride with “Everyone Watches Women’s Volleyball” apparel collaboration debuting for First Serve on January 7
Media assets available to DOWNLOAD HERE (Credit: LOVB and TOGETHXR)
LOS ANGELES (January 7, 2026) — With women’s volleyball surging in popularity, trailblazing media and commerce company TOGETHXR is amplifying its commitment to women’s sports by joining forces with League One Volleyball (LOVB), the largest community in youth volleyball and the nation’s first youth-to-pro professional league, as an official media partner.
The partnership kicks off today in conjunction with LOVB’s First Serve and unites the professional league and its world class athletes with TOGETHXR, the fastest-growing and most engaging women’s sports platform. Co-founded by world-renowned athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim, TOGETHXR will deliver expanded coverage, storytelling and visibility across platforms throughout LOVB’s second professional season. LOVB and TOGETHXR will collaborate to develop, produce, and distribute premium content that amplifies each brand while expanding the visibility, impact, and commercial value of women’s volleyball and women’s sports overall.
In addition to comprehensive media coverage, the partnership introduces a new product collaboration. For the first time, TOGETHXR's trademarked Everyone Watches Women’s Sports™ slogan has been adapted for a specific sport, reimagined as “Everyone Watches Women’s Volleyball.” The co-branded t-shirts will first debut on players during First Serve on Jan. 7 and will be available to the public online at TOGETHXR.com and LOVB.com on the same day.
“TOGETHXR is proud to be a media partner of League One Volleyball, as we build a relationship that reflects the core of what we’ve always strived to create,” said Jess Robertson, TOGETHXR Co-Founder and Chief Brand Officer. “We’re excited to deliver authentic content and storytelling that highlight these world-class athletes in addition to releasing a product that a passionate community can rally behind.”
Women’s volleyball’s undeniable momentum continues to translate into record-setting attendance and viewership, while solidifying its place as the most-played youth sport for girls in the United States. LOVB’s inaugural Pro season saw sold-out and oversubscribed matches, 191 million social media impressions and 1.1 million fans tuning in for Finals content. In the stands, LOVB attracted a unique mix of Millennial (30%), Gen X (26%) and Gen Z (21%) fans, with 68% being women.
“As LOVB continues to grow and capture the attention of fans both new to the sport and lifelong supporters around the world, we couldn’t imagine a better partner than TOGETHXR,” said Raquel Braun, Chief Media Officer for LOVB. “Their commitment to elevating women’s sports media coverage — combined with our first-of-its-kind apparel collaboration — reinforces volleyball’s position as the sport best poised to become America’s next major league.”
Volleyball is the fastest growing team sport for girls in the U.S., boasting 46 million players in the U.S. and more than 900 million worldwide. LOVB’s youth community has grown to 24,000 athletes strong nationwide, with over 3,500 coaches and 92 locations across 28 states. Entering its second pro season, LOVB’s league will feature an even higher level of talent, including athletes with 23 Olympic medals, 101 All-American honors and multiple NCAA championships. LOVB Pro is widely considered one of the top three women’s volleyball leagues in the world.
For more information about LOVB’s collaboration with TOGETHXR, please visit lovb.com, and for the LOVB x TOGETHXR shirt, visit https://shop.lovb.com/products/lovb-x-togethxr-everyone-watches-womens-volleyball-t-shirt
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About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.For more information on TOGETHXR, visit TOGETHXR.com or contact press@togethxr.com.
About League One Volleyball
Founded in 2020, LOVB’s mission is to reimagine the future of volleyball. With a unique community up approach, LOVB is one holistic ecosystem - from club to pro. The largest community of youth clubs in the country, LOVB launched the first serve of its pro league in January 2025, featuring some of the very best players in the world including American silver medalists and players from the last Olympics. For more information on LOVB as it embarks on its second season, its clubs, and its professional teams in Atlanta, Austin, Houston, Madison, Nebraska, Salt Lake, and soon to be Los Angeles, Minnesota and San Francisco, please visit www.lovb.com or on social channels like Instagram.
Press Contacts
League One Volleyball (LOVB) | rachel.rogers@lovb.com
TOGETHXR | press@togethxr.com
