Inc. Names TOGETHXR’s Alex Morgan and Jessica Robertson to Its 2025 Female Founders 500 List
Inc.’s eighth annual Female Founders list highlights the nation’s top business leaders who challenge the status quo to tackle some of the world’s biggest problems
LOS ANGELES (March 11, 2025) – Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, today announced its eighth annual Female Founders list, honoring a bold group of 500 women whose innovations and ideas are leading their industries forward. These resilient entrepreneurs on the Female Founders List expressed grit and drive to collectively attract approximately $9 billion in 2024 revenue and $10.6 billion in funding. The 2025 Female Founders List includes TOGETHXR Co-Founders Alex Morgan and Jessica Robertson. Robertson, who also serves as Chief Content Officer at TOGETHXR, earns her third straight recognition on Inc.’s prestigious list after first being named in 2023 alongside co-founder Sue Bird before again making the list in 2024.
Each year, Inc. editors review thousands of applications highlighting female founders who are challenging the status quo and tackling some of the world’s biggest problems, and cull applicants through three rounds of judging, looking specifically at an entrepreneur’s bona fides in the past year. Criteria include quantifiable metrics such as revenue, sales, revenue growth, funding, and audience size. Inc. also looks for qualitative metrics including social media momentum and stories of impact.
“To be recognized among this incredible group of women is such an honor,” said Roberston. “We are humbled by the growth, purpose, and impact of TOGETHXR, and that’s a testament to the hard work and innovation of our entire team, and the support from our community. We’re excited to continuously push boundaries, and to elevate and center women athletes who move our culture forward daily.”
Honoree selection is also honed through the evaluation of the program’s advisory board: Cate Luzio, founder and CEO of Luminary; Dany Garcia, founder, CEO, and chairperson of the Garcia Companies; Pinky Cole Hayes, founder and CEO of Slutty Vegan; Anu Duggal, founding partner at Female Founders Fund; Katherine Power, serial entrepreneur and partner at Greycroft; Tiffany Dufu, president of the Tory Burch Foundation and founder of the Cru; and Kay Koplovitz, co-founder and chair at Springboard Enterprises, founder of USA Network.
The founders cross all industries and bring with them unique stories of success from each stage of the entrepreneurial journey — from startup to going public, being acquired by big buyers, or spending decades at the helm of an organization.
Before joining forces with world-champion athletes Morgan, Bird, Simone Manuel and Chloe Kim, Robertson served as Head of Content at ThePlayers’ Tribune, overseeing creative development and content strategy across all brand platforms. She’s previously built multiple brand channels at media companies including MTV and AOL, after beginning her career as a journalist at Rolling Stone.
Robertson executive-produced several Emmy-nominated and award-winning series, and was named one of Fast Company’s Queer 50 and among the Cynopsis Top Women in Digital.
Under Robertson’s leadership, TOGETHXR has become one of the fastest-growing and most popular women’s sports brands, and people are starting to take note. In 2023, TOGETHXR was named one of Fast Company’s Most Innovative Companies and also won Media Company of the Year in the DigiDay Media Awards. Additionally, TOGETHXR is a Cynopsis Sports 2025 Luminary Award Winner as Media Platform of the Year.
"Female founders know what struggle is, but they’re also experts of improvisation, adaptability, and creativity. The women featured on this year’s list exemplify these qualities. Through times of uncertainty, their unwavering dedication and steadfast leadership are not only inspiring but vital to driving progress," said Inc. executive editor Diana Ransom.
Several honorees will be featured in Inc. magazine’s Female Founders issue, on newsstands March 18, 2025. To see the complete list of honorees, please visit: https://www.inc.com/female-founders
About Inc.
Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.
About TOGETHXR
TOGETHXR is the fastest-growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers—finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others. In 2023, TOGETHXR was recognized as one of Fast Company's Most Innovative Companies.
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