FIRST-OF-ITS-KIND LONDON CITY LIONESSES KIT FEATURES TOGETHXR’S EVERYONE WATCHES WOMEN’S SPORTS™
London City Lionesses to debut new kit in first match on Sept. 6 against Arsenal Women Football Club (8:30 a.m. ET/1:30 p.m. BST)
Kit assets are available to DOWNLOAD HERE
(Credit: TOGETHXR and London City)
LONDON // LOS ANGELES (September 3, 2025) – Trailblazing media and commerce company TOGETHXR – co-founded by world-renowned athletes Alex Morgan, Sue Bird, Simone Manuel, and Chloe Kim – is teaming up with the London City Lionesses Football Club, owned by Michele Kang, to announce an exciting partnership, marking the first time a women-athlete-led company will appear on the front-of-kit for a women’s professional sports team.
The new kit – prominently featuring TOGETHXR’s iconic Everyone Watches Women’s Sports™ – will debut on Saturday, Sept. 6, as London City face Arsenal Women Football Club to kick off their 2025/26 Barclays Women’s Super League campaign (8:30 a.m. ET/1:30 p.m. BST).
United by shared values, vision, and origin stories, TOGETHXR and London City Lionesses are elevating women’s football worldwide – on and off the pitch. Both emerged unapologetically to meet an overlooked demand, creating what had never existed before. As the only independent club in the Barclays Women’s Super League, London City, alongside TOGETHXR, embody the power of visibility, community, storytelling, and women-led ownership. The partnership is rooted in a shared mission to amplify women's global football by driving visibility, deepening storytelling, and strengthening the community of fans around the London City Lionesses.
London City Lionesses is part of Kynisca Sports International, a global network of women’s football teams that includes the Washington Spirit and OL Lyonnes. Collectively, these clubs are dedicated to redefining standards in women’s sport through innovation, elite player development, and meaningful community engagement.
“London City Lionesses was founded to reimagine women’s football – to be bold, independent, and drive women’s football forward,” said Michele Kang, owner of London City Lionesses. “Our partnership with TOGETHXR reflects that same goal and allows us to do it at pace! Seeing Everyone Watches Women’s Sports™ on our kit is a powerful statement and we look forward to starting influential conversations that progress women’s sport.”
In the same way that London City is stepping into the Barclays Women’s Super League on its own terms, TOGETHXR built a media company without waiting for validation from the existing sports media establishment.TOGETHXR was built independently, not as a spin-off. The media and commerce company is women-athlete-owned by four of the world’s most accomplished and decorated to ever compete, with TOGETHXR actively repositioning how narratives are written, how athletes are covered, and what it means to see, celebrate, and invest in women’s sports coverage.
“We’re joining forces to reaffirm that the future of women’s sports is here; it’s global, and it’s inevitable,” said TOGETHXR Co-Founder Alex Morgan. “London City Lionesses were born to disrupt football, and TOGETHXR was born to disrupt sports media. As both make global statements,we’re driving fandom, storytelling, and revenue.”
Fans interested in securing the official London City Lionesses shirt can pre-order at LondonCityLionesses.com/retail.
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About London City Lionesses
London City Lionesses is committed to setting new standards in women’s sport through innovation, elite player development, and community engagement. Under the ownership of Michele Kang, it forms part of Kynisca Sports International, a global network of women’s football clubs including Washington Spirit and OL Lyonnes.
For more information, visit londoncitylionesses.com.
About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.
Press Contacts
London City Lionesses: media@londoncitylionesses.com
Londoncitylionesses@
TOGETHXR: press@togethxr.com