FOR IMMEDIATE RELEASE

TOGETHXR to PLAY IT FORWARD with Book Launch & Little Free Libraries  

PLAY IT FORWARD: How Women Are Changing Sports to Change the World available March 4

Women’s college basketball conference tournaments to host book swap initiative

 

LOS ANGELES (February 27, 2025) – Trailblazing sports media and commerce company TOGETHXR – which originated the trademarked slogan “Everyone Watches Women’s Sports” – will kick off Women’s History Month with the release of its first book on March 4 entitled PLAY IT FORWARD: How Women Are Changing Sports to Change the World published by Chronicle Books. As a nod to the title, TOGETHXR is taking it one step further to play it forward for the women’s sports community by making its new release and other women’s sports books available at women’s college basketball conference tournaments across the country from March 5-15.

In celebration of women’s sports stories, TOGETHXR has partnered with national nonprofit organization Little Free Library® (LFL) and women’s conference tournament organizers from the Atlantic Coast Conference (ACC), Big 12, Big East, Southwestern Athletic Conference (SWAC), and West Coast Conference (WCC) to install a Little Free Library filled with 40 books, all celebrating women in sports, at each of their respective conference championship venues. Fans attending games are invited to participate in a book swap, as they “play it forward” by leaving a women's sports book while borrowing one in return.

PLAY IT FORWARD features a foreword and afterword by Alex Morgan and Sue Bird that set the stage and offer key context for this inspirational collection of 25 stories of women who are defying the odds and breaking the rules by rebelling against inequality in big and small ways.

As TOGETHXR remains focused on increased visibility for women athletes and their stories, the company co-founded by sports media veteran Jessica Robertson alongside world-champion athletes Alex Morgan, Sue Bird, Simone Manuel and Chloe Kim remains committed to pulling women athletes and women’s sports from the margins to instead place them front and center with authentic and empowered storytelling.

“TOGETHXR is proud to partner with these leading collegiate conferences to champion the power of women’s sports – one book at a time,” said TOGETHXR co-founder and Chief Content Officer Jessica Robertson. “By bringing books to the heart of the biggest month in college basketball, TOGETHXR’s release of PLAY IT FORWARD: How Women Are Changing Sports to Change the World and this impactful initiative are fostering deeper visibility and appreciation of the achievements of female athletes.”

 

Participating Conferences and Library Locations:

 

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About PLAY IT FORWARD: How Women Are Changing Sports to Change the World 

PLAY IT FORWARD: How Women Are Changing Sports to Change the World is a collection of 25 inspirational stories compiled into a new book curated by trailblazing media and commerce company TOGETHXR, featuring a foreword and afterword by world-champion athletes and TOGETHXR co-founders Alex Morgan and Sue Bird. PLAY IT FORWARD shines a light on the grit, smarts, and determination of record-setting and boundary-breaking female athletes around the world and across sports by celebrating and elevating the gutsy true stories of activists and dreamers who are changing the game, and the world of sports, for the better. Published by Chronicle Books, PLAY IT FORWARD will be available on March 4, 2025. For more information visit TOGETHXR.com and ChronicleBooks.com. 

About TOGETHXR

TOGETHXR is the fastest-growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: “Everyone Watches Women’s Sports.” Co-founded by sports media veteran Jessica Robertson alongside four of the world’s greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers—finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR’s in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others. In 2023, TOGETHXR was recognized as one of Fast Company's Most Innovative Companies.

About Chronicle Books 

Founded in 1967 in San Francisco, Chronicle Books is one of the world’s most admired publishers and distributors of illustrated books, gifts, and games for all ages. Its highly acclaimed list spans art, photography, food, lifestyle, pop culture, humor, self-help, wellness, children’s books, and stationery, among other categories. Chronicle is the home of numerous award-winning authors, bestselling series, and trend-setting titles. Chronicle Books is committed to partnering with artists and writers who represent the diversity of our world and to maintaining an inclusive and equitable working environment for its employees and business partners. For more information visit www.chroniclebooks.com. 

About Little Free Library

Little Free Library® (LFL) is a 501(c)(3) nonprofit organization that builds community, inspires readers and expands book access for all through a global network of volunteer-led Little Free Library book-sharing boxes. There are more than 190,000 registered Little Free Libraries worldwide in all 50 states, in 128 countries and on all seven continents. Through them, over 400 million books have been shared since 2009. LFL received the 2020 World Literacy Award as well as honors from the Library of Congress, National Book Foundation and others. The organization grants Little Free Libraries full of books to underserved areas through its Impact Library and Indigenous Library programs and champions diverse books through its Read in Color initiative. To learn more, visit LittleFreeLibrary.org.