MEDIA ALERT:
TOGETHXR Opens Little Free Libraries at Women's Basketball Conference Tournaments from March 5-15
As originators of the Everyone Watches Women's Sports™ slogan and product line, TOGETHXR believes that everyone should read about women’s sports too!
In celebration of Women’s History Month, TOGETHXR has partnered with major athletic conferences across the country to install a Little Free Library® (LFL) at each of their conference championship venues. Each library, custom-branded with TOGETHXR and conference logos, will be stocked with books by and about women athletes, including TOGETHXR’s new book, Play It Forward – a collection of stories highlighting the resilience, intelligence, and determination of trailblazing female athletes.
The Play It Forward campaign encourages a culture of sharing and engagement by inviting fans to “play it forward” by participating in a book swap.
Fans attending games are invited to bring a book by or about women’s sports to the arena, where they can leave it in a Little Free Library as they borrow another one.
WHO:
TOGETHXR alongside the Atlantic Coast Conference (ACC), Big 12 Conference, Big East Conference, Southwestern Athletic Conference (SWAC), West Coast Conference (WCC)
WHAT:
Play It Forward book swap initiative that features a Little Free Library® (LFL) at each conference championship venue
WHEN:
March 5-15
WHERE:
Participating Conferences at Library Free Library Locations:
|
ACC Championship March 5-9 Coliseum Concourse First Horizon Coliseum (Greensboro, NC) |
SWAC Championship March 11-15 Arena Concourse Gateway Center Arena (Atlanta, GA)
|
|
Big 12 Championship March 6-9 Fan Fest on Grand Blvd T Mobile Center (Kansas City, MO) |
WCC Championship March 6-11 Orleans Arena Concourse Orleans Arena (Paradise, NV)
|
|
Big East Championship
March 7-10 Arena Concourse Mohegan Sun Arena (Uncasville, CT) |
HOW: Fans attending games can bring a book by or about women’s sports to the arena, where they can leave it in a Little Free Library and borrow another one.
Why It Matters:
It’s TOGETHXR’s mission to pull women athletes and women’s sports from the margins and center them with authentic and empowered storytelling. By bringing books to the heart of the biggest month in college basketball, The Play It Forward campaign fosters education, inspiration, and a deeper appreciation for the achievements of female athletes. TOGETHXR is proud to partner with these leading collegiate conferences to champion the power of women’s sports—one book at a time.
For more information, visit https://www.togethxr.com/pages/play-it-forward-book.
###
Media Contact
Christa Mann, cmann@cmsprconsulting.com or press@togethxr.com.