TOGETHXR AND THE BRONX BREWERY LAUNCH NEW CRAFT BEER IN CELEBRATION OF WOMEN'S SPORTS
There’s No Crying in Beer is a new citrus lager set to launch on Sept. 14
LOS ANGELES // NEW YORK (September 9, 2025) – Trailblazing media and commerce company TOGETHXR – co-founded by Alex Morgan, Sue Bird, Simone Manuel and Chloe Kim – is joining forces with The Bronx Brewery to launch There’s No Crying in Beer, a handcrafted citrus lager that is both crisp and crushable, raising a toast to the greatness of women athletes, while proudly celebrating TOGETHXR’S trademarked slogan: Everyone Watches Women’s Sports™.
In the spirit of raising a drink to enjoy a game with friends and fans, TOGETHXR and The Bronx Brewery will officially release There’s No Crying in Beer on Sunday, Sept. 14, as they welcome fans for a full-day, women’s sports watch party – complete with several high-stakes televised matchups, a DJ, customizable t-shirts, and special surprises.
The women’s sports watch party is set for 2-6 p.m. ET at The Bronx Brewery (856 E. 136th Street, Bronx, NY 10454).
There’s No Crying in Beer is a nod to an iconic line from a classic women’s sports movie about professional women’s baseball during World War II. Both the name and label design capture the joy and playfulness of women’s sports, The Bronx Brewery, and TOGETHXR.
“With There’s No Crying in Beer, we wanted to honor the trailblazers who paved the way for women’s sports while also celebrating the incredible momentum we’re seeing today,” said Hayley Lane, TOGETHXR Art Director. “Inspired by the citrus flavor of the Bronx Brewery’s best-seller, the label reimagines the lager through a series of playful fruit stickers, including a cheeky ‘orange you glad’ sticker of an orange raising a glass, and a subtle reference to the team’s uniform patch in the movie to tie it all together.”
Founded in 2011, the Bronx Brewery has established an unwavering commitment to community, creativity and inclusion through a belief in beer’s ability to bring people together to amplify arts, creatives, and fans.
“Teaming up with TOGETHXR to produce There’s No Crying in Beer is a natural fit,” said Taylor Patterson, Brand Manager at The Bronx Brewery. “We’ve been longtime supporters of elevating women’s sports and building community. We’re located in a sports city that’s home to multiple women’s professional sports, as well as championship teams and history makers, and The Bronx Brewery has always created space for fans to come together, connect, and celebrate that greatness.”
“We’re thrilled to partner with the Bronx Brewery on There’s No Crying in Beer, which celebrates the communities of fans supporting women’s sports,” said Sarah Bergstrom, TOGETHXR Head of Operations. “In this beautiful era of celebrating the greatness of women on the pitch, field, and court, the Bronx Brewery has been a consistent grassroots supporter, and this partnership reminds us all to cheers to that and to the limitless potential of women’s sport.”
The TOGETHXR x Bronx Brewery There’s No Crying in Beer is available in the New York area at the Bronx Brewery and select distributors. For more information, visit togethxr.com/beer.
###
About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.
About The Bronx Brewery
Founded in 2011, the Bronx Brewery is a testament to beer’s power to bring people together. Revolving around the pillars of community, creativity and inclusivity, the brand has dedicated itself to amplifying artists, creatives and activists in their home borough and across New York City. With locations in the South Bronx and Manhattan, their goal is to create a diverse, vibrant culture that uses beer, art, food and music to inspire, unite and drive positive change.