There are women in STEM (Science, Technology, Engineering, and Mathematics) and in SPAM (Social, Public Relations, Advertising, and Marketing).
But what about women in SBOT (Sports Business on TV)? 🤔
We know, it doesn’t quite roll off the tongue the same, but women in sports business are having a huge on-screen moment right now.
As women continue to revolutionize sports culture in real life, these television boss ladies currently on air are empowering global audiences with their badass, empathetic leadership across all sides of the sports industry. It’s already an uphill battle to be a woman in a male-dominated field — and it can be one battle after another as a woman calling the shots in a male-dominated field.
Yet these six fictional women in sports business are new, exciting, and entertaining role models for anyone, particularly women who want to break into the sports industry.
Monica Dinkins, The Fall And Rise Of Reggie Dinkins (NBC)
Erika Alexander plays Monica, the ex-wife of the titular disgraced NFL player Reggie Dinkins. Monica wears multiple hats in her relationship with Reggie: she’s his co-parent, his business manager, and his agent. Without Monica, Reggie’s comeback would be impossible.
Isla Gordon and Ali Lee, Running Point (Netflix)
Kate Hudson is Isla Gordon, the underdog of her family’s basketball dynasty, as the newly appointed president of the Los Angeles Waves. Brenda Song plays Ali Lee, Isla's college roomie, BFF, and Waves Chief of Staff. Together, Isla and Ali defy the expectations of Isla’s brothers and the entirety of the male-dominated ABL (the fictional American Basketball League) and its fandom. Fun Fact: Isla Gordon is loosely based on Jeanie Buss, the real-life controlling owner and president of the Los Angeles Lakers, who also serves as an executive producer on the series.
Rebecca Welton and Keeley Jones, Ted Lasso (Apple TV+)
Hannah Waddingham is the reigning queen of the Lasso-verse as Rebecca Welton, the powerful owner of AFC Richmond, and Juno Temple is its heir apparent as the marketing maven Keeley Jones. It’s Keeley who proposes the idea of the AFC Richmond women’s club to Rebecca in the season 3 finale, which is the confirmed new story arc for the show’s fourth season dropping on August 5, 2026.
Yuna Hollander, Heated Rivalry (Crave, HBO Max)
Christina Chang plays Yuna, the momager of Montreal Metros captain Shane Hollander. In the early moments of season 1, Yuna pressured Shane to take his role as one of the most visible Asian Canadians in the fictional MLH (Major League Hockey) seriously. But by the season finale, Yuna becomes the safe space Shane has always needed and locks in as his protective manager, determined to control her son’s coming out narrative on his own terms.
Tricia Yeager, Chad Powers (Hulu)
Wynn Everett plays Tricia Yeager, the head of the booster trust for the South Georgia Catfish, the college team that former star quarterback Russ Holliday infiltrates under the disguise of Chad Powers. Though Tricia isn’t part of the team’s official management, she might as well be — she has team-owner energy and isn’t afraid to get her hands dirty if it means victory for the Catfish.
MEET KAITLYN MCNAB
Kaitlyn McNab is a contributing writer for TOGETHXR.com and an award-winning culture reporter and editor. Her creative mission is to celebrate and articulate diverse experiences across all narrative mediums.
Follow Kaitlyn on Instagram, LinkedIn, and more.
