Nike and TOGETHXR Launch New Everyone Watches Women’s Sports™ Product Collection as Partnership Continues in 2025 

  • The Nike and TOGETHXR partnership reinforces both companies’ shared commitment to growing women’s sports through innovation, inspiration, investment and improving visibility for the next generation.

  • The Nike x TOGETHXR Everyone Watches Women’s Sports™ product collection features t-shirts, hoodies, and caps in two colorways - Off Noir (black) and Sail (white).

  • The collection will be available globally at Nike.com, the Nike App, TOGETHXR.com, and select Nike stores across the U.S. 

 

LOS ANGELES // PORTLAND (March 28, 2025) - Nike and TOGETHXR, the trailblazing media and commerce company that’s risen to prominence as one of the foremost voices in women’s sport, are announcing their partnership to continue amplifying women athletes through storytelling and the launch of a new apparel collection.


The Nike x TOGETHXR Everyone Watches Women’s Sports™ product collection is centered around TOGETHXR’s iconic slogan, which aims to elevate the visibility, recognition and support of women athletes worldwide. The product collection features a soft, heavyweight cotton T-shirt built with comfort and fit in mind; a midweight French terry fabric hoodie; and an unstructured club cap with a mid-depth design. All items in the collection are available in two colorways: Off Noir, recalling the original dark Everyone Watches Women’s Sports T-shirt, and Sail, the first contrasting lighter shade bearing the TOGETHXR slogan.


Through this partnership, Nike and TOGETHXR aim to reshape the conversation surrounding women’s sport by focusing on the limitless potential of women athletes. Both brands believe in the transformative power of offering a stage to showcase their talent, stories and impact — knowing that a win for women athletes represents a win for all athletes.


“TOGETHXR was created to amplify the voices of women athletes and to show the world that women’s sports are not just something to be watched, but something to be centered and invested in,” said TOGETHXR Chief Content Officer Jessica Robertson, who co-founded TOGETHXR with Nike athletes Alex Morgan, Sue Bird, Chloe Kim and Simone Manuel. “This partnership with Nike allows us to take our mission to the next level. We will not only create access to new and exciting products on a global scale, which we know women’s sports fans so greatly seek, but will also build a future where women’s sports receive the respect, resources and investment they truly deserve.”


In December, Nike and TOGETHXR collaborated to launch the TOGETHXR Everyone Watches Women’s Sports™ edition of the Nike G.T. Hustle 3 in celebration of the highly anticipated rematch between two of the top teams in women’s college basketball, USC and UConn, and two of their star players, Nike NIL athletes JuJu Watkins and Paige Bueckers.


The Nike x TOGETHXR Everyone Watches Women’s Sports™ apparel collection is now available at Nike.com, the Nike App, TOGETHXR.com, select Nike stores, and Dick’s Sporting Goods locations across the United States.


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About TOGETHXR

TOGETHXR is the fastest-growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers—finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others. In 2023, TOGETHXR was recognized as one of Fast Company's Most Innovative Companies. More information is available at TOGETHXR.com.