LOS ANGELES (July 15, 2025) – Trailblazing media and commerce company TOGETHXR today announced a pioneering partnership with Snapchat (Snap, Inc) to launch ‘Snap the Gap’ – a content accelerator program designed to elevate female athletes as influential creators on Snapchat. ‘Snap the Gap’ seeks to develop nine female athletes’ personal brands, grow engaged audiences, and unlock sustainable revenue through Snapchat’s platform-native strategies. 

Delivering a full suite of resources to these nine ‘Snap Stars’, TOGETHXR and Snapchat will equip the athletes with direct mentorship from Snapchat, as well as provide content guidance from TOGETHXR to transform their athletic journeys into compelling, monetizable stories in this first-of-its-kind program from women athletes. 

“At Snapchat, we’ve seen how powerful it can be when athletes share their journeys in their own words,” said Snapchat Sports and Media Partnerships Manager Emma Wakely. “Through ‘Snap the Gap’, we’re proud to team up with TOGETHXR to support this standout group of emerging athletes as they find success as creators. With mentorship, tools, and a platform built for real storytelling, we’re helping them build their audience, grow their brand, and shape the future of women’s sports–on their terms.”

“Snapchat is a platform I use often, and I’m excited to continue to grow my brand doing something that I genuinely enjoy,” said Houston Dash and Nigeria Women’s National Team forward Michelle Alozie, one of the nine ‘Snap Stars’ selected. “Snapchat and TOGETHXR are making it possible for women’s sports and female athletes to gain visibility and opportunity by showcasing who we are both on and off the field.” 

The Snapchat and TOGETHXR ‘Snap the Gap’ program features the following nine ‘Snap Stars’:

• Michelle Alozie, Houston Dash Forward (NWSL) - Snapchat Handle: @thiqeats

• KK Arnold, University of Connecticut Guard (NCAA) - Snapchat Handle: @kbabybball1

• Croix Bethune, Washington Spirit Midfielder (NWSL) - Snapchat Handle: @bethune_3

• Sarah Fillier, New York Sirens Forward (PWHL) - Snapchat Handle: @sarahfillier91

• Rickea Jackson, LA Sparks Forward (WNBA) - Snapchat Handle: @ihoop.kea

• Kyrstin Johnson, Temple University Gymnast (NCAA) - Snapchat Handle: @kyrstin80

• Mia Rogan, Michigan State Distance Athlete (NCAA) - Snapchat Handle: @miarogannn

• Haleigh Washington, Salt Lake Middle Blocker (LOVB) - Snapchat Handle: @hales-11

• Erica Wheeler, Seattle Storm Guard (WNBA) - Snapchat Handle: @eweezy_3

“We are thrilled to partner with Snapchat on ‘Snap the Gap,’ a first-of-its-kind female athlete creators program on the platform,” said Paula Hughes, TOGETHXR Chief Digital Officer. “This collaboration lowers the barrier to entry for revenue opportunities for the athletes, who not only excel in competition, but who are also shaping culture and growing communities across women’s sports.” 

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