
Watch Me! Sports Bar
📍 Long Beach, CA
(6527 E Pacific Coast Hwy Unit B-2, Long Beach, CA 90803)
With community and inclusivity as their backdrop, Watch Me! aims to create a welcoming and comfortable environment showcasing any and all televised women’s sporting events — with the sound on, of course. They’re also committed to supporting young athletes by providing them with a place where they can connect and be inspired by the achievements of female sports icons.
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ALL GUIDESBehind The Name ✨
When people told Jax her dream of a sports bar for everyone wasn’t attainable, she simply told them, “Watch me.” Jax and Emme opened Watch Me! in July of 2024 and have been proving the naysayers wrong ever since.
APPLY NOW"I've had people come up to me and cry, thanking me for creating this space. An older woman came here for lunch and she got a little bit weepy in our conversation, and it means the world to me that I was able to create this space for the community, where people can come and just feel comfortable and see women athletes up on the screens.”
— Jax and Emme, owners of Watch Me! Sports Bar
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Hear from the Owner 🙌
Watch Me! prioritizes community, inclusivity, and a comfortable place where the game is always on.
Were you an athlete growing up, and if so, what was your sport of choice?
I was that kindergartener with all the boys playing kickball out at recess. I made my way onto the kickball field and, from there, grew into soccer. Soccer was my sport. I played in adult leagues. I also played softball; those were my two main sports. I used to play tennis, and I got into cycling a bit, but soccer and softball were the two big ones for me.
What was your biggest challenge in opening Watch Me!, and how did you overcome it?
We started the business in September 2023 and wanted to open our doors in July 2024. Everyone told us there was no way to open a restaurant and bar in that amount of time — under a year. I said, "Watch me." We just proved our name over and over again.
We had some challenges with the property owner and landlord; getting the lease signed was something that we had to be patient about, which is not my strong suit. I had this self-imposed deadline — I wanted us to be open for the Olympics opening ceremony, so we had to figure it out. Getting the lease signed, getting the business license, and inheriting a lot of faulty equipment — it was constant troubleshooting. I felt like I was problem-solving every minute, and getting a solution in one place just for something else to happen. Everything that could possibly happen was happening, and that was just leading up to getting open.
Do you have any advice for someone who is inspired to start their own women's sports bar?
My story is a little different than many others because mine goes back decades — it wasn't about a women's sports bar back then because women's sports weren't even on television at that time. My dream was just to have a space to watch sports with my friends and feel safe about it. I would walk out every Sunday thinking, I need to have my own sports bar someday.
The moral of that story is don't let your dream die. Stick with it. If you really want something bad enough, you'll figure out how to make it happen. At the same time, you'll probably do a lot of talking yourself out of it. So don't listen to those voices over there — listen to your instincts and just follow what your gut is telling you. If you truly believe it and you feel like you authentically are meant to do this, it will happen. I truly believe in the power of creative visualization and making stuff happen. That would be my guidance — listen to that inner voice, stay strong, and don't talk yourself out of it. Go do you.
Tell us about a rewarding experience you’ve had since opening the bar.
The LA Sparks being here was pretty big, and so was the U.S. water polo team. You know what I think it really is, though? I've had people come up to me and cry, thanking me for creating this space. An older woman came here for lunch and she got a little bit weepy in our conversation, and it means the world to me that I was able to create this space for the community, where people can come and just feel comfortable and see women athletes up on the screens.
Few Favs:
Favorite item on the menu?
I have to go with Jax's Breakfast Shot. It's named after me. I was inspired by someone else who had done it way before me, but it's a popular item here. It's Jameson, butterscotch Schnapps, with an orange juice back, and then you finish it with bacon — it tastes just like breakfast.
Favorite female/non-binary athletes:
Dearica Hamby, she’s so freaking solid. Christen Press. I'm so glad that she's coming back. I love Coco Gauff. Lindsay Vonn. I love that she's making a comeback tour.
Favorite marquee women's sports moment:
Someone had gifted me the Time magazine with Caitlin Clark on it. The shot from almost half-court when she broke the [NCAA career scoring] record was pretty incredible. I don't know how many feet out it was, but it was amazing. So, let's go with that!
Favorite sport to play and favorite sport to watch:
My favorite sport to play is soccer for sure. My favorite sport to watch is between soccer and basketball.