Meet Sue Jo: The Woman Behind the Dodgers Social media success

The Los Angeles Dodgers are currently playing for another World Series title — meet the woman who is running the show on social media for @dodgers.

TOGETHXR: Take us through your journey with the Dodgers — how has your role changed through the years?

SUE: I’ve been working for the Los Angeles Dodgers since 2016. I’m now in my 10th season with the team! I started working for the Dodgers as a part-time seasonal MLB employee. My title at the time was "In-Game Social Media Coordinator" and my job was to assist the club social manager with all game day duties. I worked every game from Spring Training until the end of the postseason. I would help post highlights and capture content to post across all Dodgers social platforms. When I started in 2016, there were only two of us on the social team. Then when my manager left, it was just me. I finally became full-time with the Dodgers in 2018 as the Social Media Coordinator. 

Our social media team currently consists of three other full-time members: Alex Perez, Hunter Kondo, and Martin Ochoa. They are a huge part of the success of Dodgers social, and I wouldn’t be able to do this without them. When I started in this industry, social media wasn’t as big as it is now. Having people that are great at what they do are so crucial to the success of an organization. As social media continues to grow, so does the need for a bigger team. The demand for content is at an all-time high and we want to make sure we deliver for our fans not only in Los Angeles, but around the world. 

My current title is Senior Director, Social Media. I oversee our social media team and all our Dodgers social channels. I also help capture content that’s posted to our accounts.

TOGETHXR: What inspired you to pursue your career? 

SUE: When I was five years old, my family and I moved from Korea to the United States. None of us knew or spoke the language but my parents encouraged me to watch the news to not only learn the language, but to understand what was going on in the world. Then slowly, I went from watching the news to watching baseball and football. I didn’t know anything about either sport really, but I started watching it and fell in love with it. It was something I could watch that didn’t really require knowing the language. When I would go to games, nobody around me cared that I couldn’t speak English. They just cared that I was rooting for the same team as them and I think I liked being part of that community. 

Right out of college, I was offered a great opportunity to write for the news. I really enjoyed it and worked in the industry for two years, but I truly felt like I needed to pursue my love for sports. I saw an opportunity to work for Major League Baseball as a Real Time Correspondent and help capture social content to be used for MLB and the Chicago White Sox. I applied and got hired on as a part-time seasonal employee. From Day 1 of working at the White Sox, I knew immediately that baseball was where I wanted and needed to be. I worked for them for one season and then moved to the West Coast to pursue an opportunity with the Los Angeles Dodgers. 

TOGETHXR: How has the social media landscape changed since you started in sports particularly with women in the space?ㅤ

SUE: Social media has grown significantly since I started in 2016. The growth and demand for content are immense. The quality of content has also changed and gotten much better. Content creators are even more talented now than they were before. So many of these content creators also wear multiple hats and can do so much, so fast. I also remember when I first started, there weren’t many women in this space. It was hard to break through into the industry but that’s changed a lot and I’m so happy to see so many women in sports now. I can’t tell you how many young girls I meet that tell me similar stories like mine about the joy that sports bring them. I’m so excited to see the trajectory of women in sports and I hope it continues to grow because they bring so much to the table and deserve to be heard.

TOGETHXR: What advice would you give to someone who's currently looking to break into sports?

SUE: Learn to be patient and while you wait, learn as much as you can in the time that you have. Breaking into the sports industry is tough. I’ve gotten so many “no” answers during the application process that it was so discouraging, but don’t give up. It takes time but you’ll get there! In the meantime, learn as many skills as you can. There are so many people that want to be in this industry that it is so helpful to be able to have multipleskillsets to set you apart from the next candidate. If you’re able, take as many internships or fellowships as you can. Ask all the questions, be curious and network! That will help you so much in the long run. 

TOGETHXR: What is one of your favorite campaigns that you've worked on? 

SUE: I may be biased but one of my favorite campaigns that I worked on was in preparation for the MLB Seoul Series in 2024. It was the first international series that I was a part of, and it happened to be Korea! During Spring Training, we worked with players to review Korean snacks and take “photo card” style photos of them in preparation for the trip overseas. Once we got to Korea, we went around town with players to explore the night markets, the temples, shopping and more. It was so much fun introducing our fans and our players to all the food and culture of Korea. The Seoul Series also gave my family a chance to see me at work and watch a Dodger game. It’s one of my favorite memories.