The Growth of Women's Sports

In 2019, women made up 44% of all participants in sport, yet received only 4% of sports media coverage and less than 1% of total sports sponsorships

TOGETHXR was founded with a mission to address this massive inequality. The exponential growth across women’s sports in the last three years is proof that women’s sports is good business. And we are just getting started.


March 2, 2021 

TOGETHXR launched with founders Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird.

March 18, 2021 

At the 2021 Women’s NCAA Tournament, discrepancies between the men’s and women’s tournaments were exposed, with athletes like Sedona Prince demanding change.

July - August 2021

The Tokyo Olympics saw a record 48% of women athletes participating.


February 2, 2022

Trinity Rodman became the NWSL’s highest-paid player after re-signing with the Washington Spirit for an estimated $1.1M.

February 10, 2022

Chloe Kim became the first female snowboarder to win back-to-back Olympic gold medals in the snowboard halfpipe.

Feb. 22, 2022  

USWNT reached a landmark equal pay settlement with the U.S. Soccer Federation worth $24M.

March 19, 2022

NWSL expansion teams, Angel City FC and San Diego Wave, debuted in their inaugural seasons.

June 6, 2022 

Minjee Lee won the U.S. Women’s Open and received the largest payout in women’s golf history, with a prize of $1.8M

July 24, 2022

The Tour De France Femmes made its return to the world stage after a 33-year absence.

September 2, 2022

Serena Williams’ final match was the most-watched tennis match in ESPN history with 4.6M viewers.


January 16, 2023 

The women’s Indian Premier Cricket League agreed to a five-year media rights deal worth over $116M. 🏏

February 9, 2023 

The Seattle Storm sold off minority ownership shares to become the highest-valued team in the WNBA at $151M.

April 2, 2023  

LSU faced Iowa in the NCAA Women’s Basketball Championship and became the most-viewed women’s basketball final in history, peaking at 12.6M viewers.

April 18, 2023

Viewership of the NCAA Women’s Gymnastics Final Four peaked at 1.32M - the most watched college meet on any network since 2007.

July 18, 2023 - Surf Girls: Hawai’i, a four-part docuseries produced by Hello Sunshine in partnership with TOGETHXR, premiered on Amazon Prime.

July - August 2023 

The 2023 World Cup totaled 1,978,274 fans in attendance, shattering the previous record set in 2015, and had an economic impact of $1.32B in Australia.

August 30, 2023 

Nebraska Volleyball swept Omaha at Memorial Stadium, setting a world record for attendance at a women’s sporting event with 92,003 fans.

September 9, 2023 

3.4M people tuned in to watch Coco Gauff win the US Open — the most-viewed Major Women’s Championship ever on ESPN. ​​

September 18, 2023

Produced by TOGETHXR, The Syd + TP Show, starring Sydney Colson and Theresa Plaisance, premiered on the Maximum Effort Channel on Fubo.

October 6, 2023 

34,130 fans attended the OL Reign’s Megan Rapinoe Farewell Match against the Washington Spirit, breaking the NWSL attendance record.

October 8-18, 2023 

The entire 2023 WNBA Finals averaged 728K viewers on ESPN platforms, making it the most-watched WNBA Finals in 20 years. ㅤ

October 15, 2023 

Iowa and DePaul University smashed the NCAA women’s basketball attendance record with 55,646 fans in attendance.

October 24, 2023 

A new study from The Collective found that women’s sports average 15% of total sports media coverage.

November 9, 2023 

The NWSL agreed to domestic TV rights deals worth $240M over the next four years — the largest broadcast deal for any women’s domestic league. 

November 14, 2023 

Per Deloitte, women’s sports are expected to reach $1.3B in total forecast revenues, exceeding the billion-dollar mark for the first time and up 300% since 2021.

December 21, 2023

Iga Świątek topped Forbes’ list of the Highest Paid Female Athletes in 2023 after she earned an estimated $23.9M.

December 22, 2023

Maria Sanchez re-signed with Houston Dash, replacing Trinity Rodman as the NWSL’s highest-paid player with her $1.5M contract.


January 1, 2024

The PWHL’s inaugural game reached over 2.9M viewers across Canadian networks. 

January 3, 2024

The Portland Thorns sold to the Bhathal family for a record price of $63M — the highest sale of an existing NWSL franchise. 

January 4, 2024

ESPN extended its media rights deal with the NCAA — valuing the women’s March Madness tournament at $65M annually. 

January 16, 2024

Mallory Swanson re-signed with the Chicago Red Stars for an estimated $2M, replacing Maria Sanchez as the NWSL’s highest-paid player.

February 1, 2024 

The US Women’s Open record-setting prize purse was boosted to a total of $12M after the USGA solidified a corporate partnership with Ally Financial.

February 16, 2024 

19,285 fans filled Scotiabank Arena for the PWHL’s Battle on Bay Street, setting a record for the most-attended women’s hockey game in history.

February 18, 2024 

PVF’s Omaha Supernovas made history, setting a record for the most-attended volleyball match in America with 11,918 fans.

March 6-10, 2024

The Big Ten Women’s Basketball Tournament in Minneapolis has sold out for the first time ever, with over 109,000 fans expected at the tourney.

March 16-17, 2024

NWSL expansion teams, Utah Royals FC and Bay FC, are set to make their debut — bringing the league to a total of 14 teams. 

July - August 2024

Paris 2024 is set to be the first-ever Olympics to reach gender parity, with the same number of spots for men and women.