“Road to TrackTown” Video Series Returns For Third Season 

 TOGETHXR joins series as digital distribution partner

 

EUGENE, Ore. – TrackTown USA’s digital-first original video series titled “Road to TrackTown” will return for a third season, providing an all-access look at athletes’ journeys on and off the track throughout 2025 and culminating at the USATF Outdoor Championships. Lexus, the Official Luxury Vehicle of TrackTown USA, will return as the presenting sponsor of the series. With this year’s all-woman cast, TrackTown USA will also join forces with TOGETHXR, the fastest-growing and most engaging women’s sports brand, for digital distribution. 


Athletes participating in the series include:

  • Heather MacLean of New Balance: American record holder in the women’s indoor 1500m (3:59.60); 2021 Olympian in the women’s 1500m; 2022 USA champion in the women’s indoor 1500m; 2022 North American, Central American and Caribbean Athletic Association (NACAC) champion in the women’s 1500m 

  • Jasmine Moore of Puma: Two-time Olympic bronze medalist in the 2024 Long Jump and Triple Jump. Moore was the first American woman to qualify for the Olympic Games in both the Long Jump and Triple Jump, and the first woman in U.S. history to win an Olympic medal in the Triple Jump. Moore was a seven-time NCAA champion and Bowerman Award finalist while at the University of Florida.

  • Masai Russell of Nike: Reigning Olympic champion in the women’s 100m Hurdles; 2024 USA champion in the women’s 100m Hurdles, and 2025 USA indoor champion in the women’s 60m Hurdles. Russell is the NCAA record holder in the 100m Hurdles and holds the fifth fastest time ever run in the discipline.

  • Laulauga Tausaga of Nike: 2023 World Athletics Outdoor Championships gold medalist in the women’s Discus, 2022 NACAC champion in the women’s Discus. 2019 NCAA champion in the women’s Discus while at the University of Iowa.

The first episodes will debut Tuesday, April 29 through Friday, May 2, with subsequent episodes airing every Friday on TrackTown USA’s Facebook, YouTube, and website. Promotional content for episodes can be found in the lead-up to each air date on TrackTown USA’s Facebook, YouTube, Instagram, X, TikTok, and website. 


TOGETHXR will share promotional content for the series to their 3+ million person social media audience, as well as include links to the full episodes in their regular newsletters and on their website. Additionally, fans can engage with TOGETHXR in-person at this year’s Prefontaine Classic through their activation at the Marshfield District, the meet’s fan festival open to the public.

The first season of “Road to TrackTown” earned industry recognition by receiving a Northwest Emmy Award nomination in the category of “Sports Story - Short and Long Form Content” and making the Hashtag Sports Award shortlist in the category of “Best Original Film or Series: Long Form.”


Click here to watch the first two “Road to TrackTown” seasons in full.


About TOGETHXR

TOGETHXR is the fastest-growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers—finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others. In 2023, TOGETHXR was recognized as one of Fast Company's Most Innovative Companies.

 

 

About TrackTown USA, Inc.

TrackTown USA, Inc. is a non-profit organization committed to setting a standard of excellence in hosting premier track and field events, creating a supportive environment for elite athletic performances, being a leader in sustainable sport practices, and inspiring the next generation of track and field athletes and fans. The organization was responsible for organizing the 2014 IAAF World Junior Championships, the 2015, 2022, and 2023 USATF Outdoor Championships, the 2016 IAAF World Indoor Championships in Portland, and the 2016 and 2020 U.S. Olympic Team Trials—Track & Field. In partnership with USA Track & Field, the organization brought the 2022 World Athletics Championships to the United States for the first time. TrackTown delivers the Wanda Diamond League’s recurring Prefontaine Classic, recognized as one of the world’s best track and field meets.

 


About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With eight models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.


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