New hires bring experience from multinational media companies, major professional sports organizations, and globally recognized creative agencies
LOS ANGELES (January 29, 2026) – Trailblazing media company TOGETHXR – the fastest growing, most engaging women’s sports brand of its kind – today announced it has hired Mahin Aminian as Senior Vice President, Legal; Ben Meyers as Head of Development; Brandon Lim as Director, Social Media; and Hope Barker and Katie Rietzke as Senior Managers, Brand Partnerships.
As Senior Vice President, Legal, Aminian oversees TOGETHXR’s comprehensive legal affairs from the production and development of content to integrated marketing, partnerships, and consumer products. She joins TOGETHXR from Paramount Global, where she was a member of the Business and Legal Affairs team, working on scripted and unscripted television shows for the MTV Entertainment Group, including serving as the lead production counsel for Comedy Central’s The Daily Show. Aminian began her legal career as an Intellectual Property Transactions Associate at Goodwin Procter LLP’s Silicon Valley office. She was recently honored by the Association of Media and Entertainment Counsel (AMEC) with the Rising Star Award at its annual Counsel of the Year Awards. She serves as Chair of AMEC's Emerging Leaders Board and is a voting member of the Television Academy.
As Head of Development, Meyers sits at the intersection of creative development, production, and strategy, shaping the creative and commercial direction of the media company’s storytelling ecosystem, which spans across long-form studio projects, YouTube franchises, podcasts, and digital series. Meyers joins TOGETHXR after nearly a decade at ESPN, where he most recently worked in Development and Content Strategy with ESPN Original Content, following roles in Digital Research and Insights that guided the launch of ESPN+, as well as roles in Live Event and Studio Production that included Sunday Night Baseball.
Joining TOGETHXR as Director of Social Media, Lim leads social media strategy and the Social Media team, overseeing content creation and shaping the brand’s digital presence across all TOGETHXR platforms to ensure it authentically resonates with the brand’s audience. His previous experience with professional sports teams and leagues includes serving as Manager, Player Social Marketing at NFL headquarters, where he led the Player Social Media team and supported NFL players and agents with strategic content and day-to-day management of their personal social channels. His experience also includes roles with the Seattle Seahawks, Phoenix Suns and Mercury, and the LA Clippers.
As Senior Managers, Brand Partnerships, Hope Barker and Katie Rietzke manage the execution of branded content campaigns, guiding end-to-end experiences internally and externally with partners, talent, and production teams. Both bring experience from globally recognized advertising agency Wieden + Kennedy, where they brought athlete storytelling to iconic brand partnerships with award-winning campaigns across Portland and New York offices.
Barker joins TOGETHXR with experience working with brands including Budweiser, Corona, Modelo, Hewlett-Packard, French’s Mustard, Stubbs BBQ, Waymo, and Southern Company. During her time at W+K Portland, she partnered with some of the world’s foremost leagues and teams to bring to life Anheuser-Busch InBev’s global tentpole campaigns across LaLiga, the English Premier League, and the 2022 World Cup, working with athletes like Lionel Messi.
Rietzke was part of the team responsible for multiple Nike campaigns, including “Winning Isn’t For Everyone” for the Paris 2024 Olympic Games in addition to WNBA and NWSL season launch work that amplified athlete narratives and fan engagement, as well as signature shoe campaigns for LeBron James, Sabrina Ionescu, and Victor Wembanyama among others.
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About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional asthletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.For more information on TOGETHXR, visit TOGETHXR.com or contact press@togethxr.com.
