Limited Edition Everyone Watches Women’s Sports™ tees adapted to celebrate six languages: English, French, Italian, Irish, Scottish, and Welsh
LOS ANGELES (April 9, 2026) – The fastest growing and most engaging women’s sports media company, TOGETHXR, is teaming up with the Guinness Women's Six Nations, to invite fans of the biggest annual occasion in women’s rugby to celebrate the undeniable truth that Everyone Watches Women’s Sports™.
TOGETHXR and the Guinness Women's Six Nations today announced a partnership that will see a limited-edition collection of Everyone Watches Women’s Sports™ t-shirts in English, French, Italian, Irish, Scottish and Welsh released during the Championships. This collaboration will unite players and supporters – from the pitch to the pub - in helping to elevate visibility of the game and create a powerful symbol of belonging amongst the fan community.
This year’s edition of the Guinness Women's Six Nations is set to visit bigger stadiums, break numerous attendance records, and guarantees global visibility for women’s rugby through major broadcast and commercial partnerships that are putting fans at the heart of the sport. More than 70,000 fans are anticipated to attend the Championship’s opening round match on Saturday, April 11 between England’s ‘Red Roses’ and Ireland - which is set to break the Championship’s attendance record.
Julie Paterson, Chief of Rugby at Six Nations Rugby said: “The Guinness Women’s Six Nations is the linchpin in the annual women’s rugby calendar, driving momentum throughout the game on the global stage. The Six Nations guarantees global visibility for the women’s game, its athletes, and teams, which means more fans are tuning in and connecting with the Championship. We are already seeing huge appetite to attend fixtures, and with major broadcast coverage of every fixture, the support of partners to enhance the experience for fans, there is a genuine sense that this year’s Championship will build on this momentum and take the game on another level.”
As TOGETHXR authentically tells the stories of athletes and continues to elevate women’s sports, the media company has partnered with leagues and teams around the world on the release of exclusive apparel collections.
“TOGETHXR was built to fill the void for the community of athletes and fans who have long been supporting, propelling, and sustaining women’s sports,” said Jessica Robertson, TOGETHXR Co-Founder and Chief Brand Officer. “By partnering with Guinness Women's Six Nations, we’re providing access and unity through a shared message that meets the demand for more community and more inventory across the board in one of the fastest growing international sports.”
Guinness Global Sports Marketing Manager, Paddy Carberry, said: “This partnership celebrates the incredible momentum and surge behind women’s rugby, and Guinness’ role of communion and belonging within the sport. The Guinness Women's Six Nations brings new and existing fans together, whether they’re cheering at home, sharing a pint in the pub, or joining record crowds in the stadium. We’ve been long-time supporters of rugby and the growth of the women’s game, and we’re proud to help keep that feeling of togetherness growing and making every matchday a ‘Lovely Day for a Guinness,’ wherever fans are enjoying it.”
Fans of the TOGETHXR x Guinness Women’s Six Nations collaboration can pre-register interest on Friday, April 10 to be notified when it’s available to purchase. Fans will be able to purchase the shirts via the Six Nations Rugby Official Online Store, in the Guinness Storehouse Dublin and Guinness Open Gate Brewery London, and on TOGETHXR.com during the championship.
For more information on the partnership, visit TOGETHXR.com.
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About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.
About Six Nations Rugby
Six Nations Rugby is the official organisation responsible for the annual international rugby competitions that include the Guinness Men’s Six Nations, Guinness Women’s Six Nations, U20 Six Nations, U21 Women's Six Nations Series, Under-18 Festivals, Autumn Nations Series, and the new Nations Championship.
Six Nations Rugby operates on behalf of and in partnership with its shareholders, that include its member unions and federations: England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU).
Primary responsibilities of Six Nations Rugby include the negotiation and management of centralised commercial rights on behalf of its shareholders, as well as the promotion and operation of its annual Championships and competitions.
Six Nations Rugby is proud to work with the following commercial partners: Guinness, Capgemini, Breitling, IHG Hotels & Resorts, and BKT
For further information about Six Nations Rugby please visit: www.sixnationsrugby.com
About Guinness
The GUINNESS Company was established in 1759, when Arthur Guinness signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most Guinness is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All Guinness consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.guinness.com
Enjoy Guinness Sensibly.
Media Contact: press@togethxr.com
