TOGETHXR transforms warehouse into fan destination with retail, athlete appearances, partner activations, and more. Visit the TOGETHXR House website HERE.
LOS ANGELES (July 1, 2026) – As the celebration of professional women’s basketball prepares to descend upon Chicago, TOGETHXR, the fastest-growing and most engaging women’s sports media company, today confirmed that it will again curate the ultimate slate of multi-day fan experiences.
Leading into one of the biggest weekends in women’s sports, TOGETHXR House will take over a warehouse space July 24-25 in Chicago’s West Loop with partner activations open to the public each day from 12-5 p.m. CT and exclusive events within one mile of all the on-court action at the United Center.
TOGETHXR House will again serve as a central hub for a massive two days of interactive programming that welcomes fans, athletes, creators, and industry leaders. TOGETHXR’s overall presence in Chicago will provide guests with an opportunity to explore marquee activations, including The Aveeno® Scented Tunnel Walk, DICK’S Sporting Goods Merch Shop, The Dream Closet presented by Barbie® & Reebok, Paula’s Choice Popsicle Stand, Pinterest Styling Studio, Peloton Morning Run & Boost Bar led by Jess Sims and Kirsten Ferguson, Stanley 1913 Social Club and a new product collection, Suave Court with IX to Five, and The Xfinity Courtside Crossover.
“With our second iteration of TOGETHXR House and continued in-market programming, we’re once again building a presence that focuses on community, culture, and entertainment,” said Lauren Tolila, TOGETHXR Senior Vice President of Brand Partnerships. “There will be something for everyone in spaces that highlight the excitement of a major destination sporting event through a truly authentic and thoughtfully designed footprint.”
Anchoring the entertainment, TOGETHXR House will host a must-see live recording of “Unsupervised” powered by Suave and IX to Five, featuring the always-hilarious professional women’s basketball duo of Sydney Colson and Theresa Plaisance, endearingly known as Syd & TP on Friday, July 24 (10:45 a.m. CT). The live show event will provide a blend of sports, pop culture, and the banter of completely unfiltered stories that make it feel like fans are crashing a group chat. In addition, Syd & TP will put fans’ basketball skills to the test in contests played by a whole new set of rules, when the duo hosts Faces of the League Skills Challenge presented by Suave and IX to Five on Saturday, July 25 (2:30 p.m. CT).
Now in its third year, the Queens of the Court Panel presented by Aflac, the leading provider of supplemental health insurance in the U.S.¹, returns as a signature event of the weekend on Saturday, July 25 (11:30 a.m. CT) at 167 GREEN. Hosted by multimedia journalist Ari Chambers, the event will feature three-time NCAA Division I national champion coach Dawn Staley, three-time WNBA champion Diana Taurasi and additional stars to be announced. Conversation will focus on the evolution of the game, the forces driving growth, and what’s ahead for women’s sports.
Aflac will also host the annual Queens of the Court VIP party, an exclusive, invite-only event celebrating the players, the game, and the continued momentum of women’s sports.
To kick off TOGETHXR's weekend of festivities in Chicago, Threads – Meta's app for conversation and building perspectives – will host a special invite-only athlete and influencer dinner on Thursday, July 23.
Additional talent appearances, giveaways, and exclusive experiences at TOGETHXR House will be revealed only on TOGETHXR’s official channels.
TOGETHXR House is free and open to the public, no tickets are required to enter. Some programming may require a separate RSVP or early arrivals due to limited capacity, and select events will be invite-only.
*Note: Full activation descriptions and the latest schedule are available at TOGETHXRHouse.com.
SPECIAL MEDIA PREVIEW EVENT
TOGETHXR will host a media preview event for the TOGETHXR House grand opening on Friday, July 24 at 10 am CT. Media interested in attending should RSVP HERE or contact press@togethxr.com for more details and any special requests.
1 LIMRA 2025 U.S. Supplemental Health Insurance Total Market Report
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About TOGETHXR
TOGETHXR is the fastest-growing, most popular, and most engaging women’s sports brand. The trailblazing media and commerce company has generated more than eight figures in revenue from its trademarked slogan and product line, which boldly state an undeniable truth: “Everyone Watches Women’s Sports.” Co-founded by sports media veteran Jessica Robertson alongside four of the world’s greatest professional athletes — Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird — TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR’s in-house production studio has developed a slate of premium scripted and unscripted content streaming on platforms including Amazon Prime and FuboTV. Visit TOGETHXR.com or contact press@togethxr.com.
