TOGETHXR House to transform a 28,000 sq. ft. warehouse into a multi-day experience with curated, exclusive access to athletes, activations and events
Visit the TOGETHXR House website HERE | View TOGETHXR House Event Schedule HERE
LOS ANGELES (March 20, 2026) – TOGETHXR, the fastest-growing and most engaging women’s sports media company, today revealed details for TOGETHXR House – a multi-day cultural hub, transforming 28,000 sq. ft. of downtown Phoenix into the ultimate destination for fans, athletes, creators, and industry leaders. Opening April 3-5 at Warehouse 215, TOGETHXR House will be a five-minute walk from Mortgage Matchup Center, where the national champions will be crowned.
As TOGETHXR’s largest ever, single-venue cultural activation near the arena, TOGETHXR House will serve as a home base that is open to the public and welcoming to new fans, superfans, and some of the biggest names in the game. Guests visiting TOGETHXR House will experience surprise and delight moments, as these star athletes make appearances and participate in content and activations.
The venue will provide experiences for everyone who watches women’s sports all converging at the intersection where fans, athletes, and culture collide.
“TOGETHXR House is a cultural hub that will feature a mix of always-on, open-to-consumer, fan engagement opportunities, ranging from free-flowing moments for fans to find their own adventures to programmed events, panels, and dedicated, invite-only VIP experiences,” said Lauren Toilla, TOGETHXR SVP of Brand Partnerships. “TOGETHXR has consistently activated across the cities hosting tentpole women’s sports moments. With TOGETHXR House, we’re bringing them all under one roof to superserve the fan all in one place.”
Marquee activations include the Aflac Duck Drop Claw Machine; Aveeno® Strength Studio; DICK'S Sporting Goods Outdoor Court and DICK'S Sporting Goods Merch Shop; JPMorganChase Panel: Banking on What’s Next; Paula’s Choice Skincare Gaming Courtyard; Stanley 1913 Hydration Station; and the TJ Maxx Tunnel for the fashion-forward arrivals at TOGETHXR’s exclusive VIP Party, featuring the Paula’s Choice Lounge.
TOGETHXR House will also include The Clubhouse that serves as the central hub and the heartbeat of the house, with a DJ, drink specials, and iconic women’s sports movies along with rotating daily, treat-yourself pop-ups that include a nail bar, charm bar and more.
*Note: Full activation descriptions and the latest schedule are available TOGETHXRHouse.com.
TOGETHXR House is free and open to the public, no tickets are required to enter. Some programming may require a separate RSVP or early arrivals due to limited capacity, and select events will be invite-only.
Media Preview Event (April 3)
TOGETHXR will host a media preview event for the TOGETHXR House grand opening on Friday, April 3 at 11 am PT. Media interested in attending should contact Christa Mann (cmann@cmsprconsulting.com or press@togethxr.com) for more details and any special requests.
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About TOGETHXR
TOGETHXR is the fastest growing, most popular, and most engaging women's sports brand. The trailblazing media and commerce company has generated more than $6 million in revenue from its trademarked slogan and product line that boldly state an undeniable truth: "Everyone Watches Women's Sports." Co-founded by sports media veteran Jessica Robertson alongside four of the world's greatest professional athletes: Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird, TOGETHXR focuses on rich storytelling rooted in lifestyle and youth culture. TOGETHXR highlights a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers – finding and sharing the stories of women doing the same. As one of the most compelling platforms for women in sports and culture, TOGETHXR's in-house production studio has developed a slate of premium scripted and unscripted content, streaming on platforms such as Amazon Prime and FuboTV among others.
Media Contact
Christa Mann
